Independent product studio · Paris

Apps worth keeping.
A pleasure to open.

Izuba shapes ideas into focused iOS and web products—useful, coherent and considered down to the last detail.

Explore Pekoe Meet the studio
  • End-to-end product
  • iOS & web
  • Direction, design, engineering
Tea library and origin atlas in Pekoe
Detailed brewing recipe in Pekoe
Multi-steep timer in Pekoe

01Definethe essential

02Designthe system

03Buildthe real thing

04Refineevery detail

Chapter one · Pekoe for iPhone

Turning a ritual
into a calm product.

A complete tea companion born from a simple question: how can precision feel effortless? I led the product direction, interface and delivery from end to end.

Pekoe app icon
PekoeTea timer & journal

« Know the leaf.
Nail the steep. »

Precise recipes, multi-steep timing, an origin atlas and a private journal—within an experience designed to stay clear beside the kettle.

Product directionUX & UISwiftUIContent design
Visit pekoetimer.com
Asamushi Sencha tea detail in Pekoe
14documented teas
Local-firstno account, no ads
Preparing a brew in Pekoe
01 Prepare
Tea timer in Pekoe
02 Steep
Tea origin atlas in Pekoe
03 Understand
Tasting journal in Pekoe
04 Remember
A

The problem

The knowledge was scattered.

A recipe on the web, a generic timer, tasting notes somewhere else. The tools interrupted the ritual instead of supporting it.

B

The decision

Do less. Connect everything.

Every screen shares one language, one data model and one hierarchy. The complexity stays in the system, not in the user’s hands.

C

The outcome

A product with a voice of its own.

Functional, editorial and ready to evolve: Pekoe proves that a focused independent studio can build an experience that feels complete.

The principles

Taste sets the direction.
Discipline delivers the quality.

Tools can accelerate execution. These four rules make sure speed never outruns the product.

  1. 01

    Product before demo.

    A real promise, a real use and a real ending. Never a collection of effects.

  2. 02

    Calm is a feature.

    Hierarchy, rhythm and visual silence create confidence before the first interaction.

  3. 03

    Every detail serves the whole.

    A micro-interaction matters only when it strengthens clarity, feeling or continuity.

  4. 04

    Finishing is a discipline.

    Responsive states, accessibility, errors, content and release: the last ten percent makes the product.

The studio

Small by design.
Ambitious by default.

Great apps do not feel assembled. They feel resolved.

Izuba brings product direction, interface design and native engineering into one continuous practice. Fewer hand-offs. Clearer decisions. More attention where it matters.

Based in Paris and built for a global audience—independent enough to move quickly, exacting enough to know when not to.

Next from Izuba

Project 02.
The category is still open.

The next Izuba product is still an open question. That is where good products begin: with enough room to notice the right problem. The category is open. The standard is not.

02

In discoveryNext release from Izuba

From idea to release

One direction.
Four movements.

01 · Orient

Find the right form.

Promise, audience, scope and priorities. The idea becomes a direction worth defending.

02 · Design

Shape the system.

Flows, architecture, visual language and content. Decisions connect instead of accumulating.

03 · Build

Make the real product.

SwiftUI, modern web and accelerated workflows. Technology in service of the experience.

04 · Refine

Prepare the encounter.

Testing, performance, accessibility, web presence and release. Nothing is finished until it all holds together.

Start something worth keeping

A strong idea deserves
more than a forgotten prototype.

I am building the next Izuba products and remain open to selected collaborations where care, usefulness and ambition genuinely matter.

contact@izuba.co